FEDERAL Member for Blair Shayne Neumann has defended his advertising spending on local media, emphasising his commitment to supporting regional journalism and keeping communities informed.
In response to recent scrutiny over his annual expenditure, Mr Neumann told Local Ipswich News that investing in local journalism was crucial.
“It’s incredibly important,” Mr Neumann said.
“Certainly, during Covid, when advertising in local newspapers declined, I was one of the biggest contributors and pushed hard for a program that became the News Media Relief Program.”
The program provides $15 million in funding for local newspapers, benefiting 208 applicants nationwide.
“I think every local newspaper in my electorate received funding,” he said.
“Blair has nearly 250,000 people, and communicating with them is costly, but local newspapers ensure important stories reach the community.”
Mr Neumann emphasised the role of regional media in democracy, particularly in crises like Cyclone Alfred.
“Not every local story makes the front page of The Courier-Mail,” he said.
“We need independent, suburban, multicultural, First Nations, and regional publishers.
“People want to know about local events, community groups, and sports results – these stories matter.”
Recognising the challenges regional media face due to budget cuts and closures, Mr Neumann highlighted the diversity of Blair’s communities.
“For example, who the school captain is in Mount Kilcoy differs from Spring Mountain State School,” he said.
“One of my electorate’s country towns has 90 community organisations –they need coverage.”
Mr Neumann has advocated for legislative measures to support local newsrooms, including funding models, tax breaks for local media, and improved digital access for rural communities.
“It’s critical that publications apply for the NMRP,” he said.
He also clarified his media spending.
“I advertise with all publications through printing and communications –all expenditure is disclosed.
“I also spend campaign funds, which I raise.
“Everything is within guidelines, above board, and transparent.”
As local journalism faces mounting financial pressures, Mr Neumann’s strong support highlights the need for a strategic approach to preserving community-driven storytelling.
“Local journalism is vital, and I’ll continue to support it,” he said.
