GREATER Springfield’s RSL sub-branch has seen its membership jump from 32 to 138 in under a year, a growth rate rarely seen in RSL history.
The surge is credited to youthful leadership, family-friendly initiatives, and a focus on community engagement.
“The executives are younger, so they naturally know other people. Just showing a picture of our executive team sparked interest and grew membership,” said Greater Springfield RSL Sub-Branch President Glenn West.
Unlike many sub-branches struggling to attract younger members, Greater Springfield has positioned itself as a hub for contemporary leadership.
Family engagement is a central part of the branch’s approach, with barbecues hosted near playgrounds and children encouraged to participate in Anzac Day events.
“No one else does families. That’s the biggest gap we’re filling,” Mr West said.
This year, Springfield’s RAAF 230 Squadron Cadets have joined the sub-branch, with 80 cadets linked and 30 assisting with Anzac Day events.
“Our biggest growth factor is the people. You need youthful members who will draw in the crowd you want,” Mr West said.
“It’s not just about numbers; it’s about creating an environment where veterans, families, and young leaders can thrive together.”
Anzac Day commemorations at the Circle in Robelle Domain are expected to attract about 10,000 attendees with the dawn service at 5.45am after a 5.30am gathering, while the Brighton Homes Arena opens at 8am.
The Orion Hotel will host the traditional gunfire breakfast before the march.
Mr West said the branch aims to increase membership by 500 members before July – a potential milestone representing the largest growth by any RSL group since World War II.
Currently, a third of Greater Springfield’s members are actively serving, with an average age of 42 and a dozen members aged 21.
“We’re leading the association into a new era,” Mr West said.
Springfield’s rapid growth demonstrates that blending tradition with innovation can keep veterans’ organisations relevant in 2026.
