FOR Jarad Foyle, Ipswich was never a fallback option.
It was always home.
Now, as founder of local agency Incline Property, Jarad has become one of the city’s most recognisable and trusted voices in residential real estate, offering not only market insight, but a deeply personal understanding of the communities driving Ipswich’s rapid evolution.
“I grew up here, left, and came back on purpose,” he said.
“That changes the way you see the city. You’re not just selling houses, you’re helping shape communities you genuinely care about.”
With more than a decade of experience spanning property sales, development and project management, Jarad brings a perspective that extends well beyond contracts and auction campaigns.
He understands the bones of a property, the renovation potential, the structural integrity and the hidden value buyers often overlook.
That combination of practical expertise and local knowledge has helped position Incline Property as a boutique agency specialising in the Ipswich market at a time when the region is attracting unprecedented attention from interstate buyers, young families and long-term investors alike.
But despite Ipswich’s explosive growth, Jarad believes one misconception continues to follow the city.
“The biggest misconception is that Ipswich is a compromise compared to Brisbane,” he said.
“It’s not.
“Ipswich offers families larger homes, bigger blocks, character-filled suburbs and real community connection, often at a price point that simply doesn’t exist in Brisbane any more.”
As affordability pressures continue reshaping South East Queensland’s property landscape, Jarad said Ipswich was increasingly becoming a deliberate lifestyle choice rather than a second option.
“We’re seeing people actively choose Ipswich because they want space, they want character, and they want a place where they can actually build a long-term life,” he said.
That long-term mentality is something Jarad believes sets the local market apart.
“A large number of Ipswich homes have stayed within the same families for generations,” he said.
“People buy here and they stay here.
“They raise families, renovate over time, and become deeply connected to their neighbourhoods. That stability is one of Ipswich’s greatest strengths.”
Jarad said buyer demand in 2026 was increasingly split between two distinct groups: renovators chasing opportunity and families wanting turnkey homes ready to move straight into.
“There’s huge demand for homes people can gradually transform into their dream family property,” he said.
It’s a market Jarad believes remains resilient despite economic uncertainty.
“Infrastructure investment, population growth and lifestyle appeal are continuing to drive confidence in Ipswich,” he said.
As Ipswich continues transforming into one of South East Queensland’s fastest-growing regions, Jarad believes the city’s biggest advantage remains its sense of identity.
“Ipswich still feels like a community,” he said.
“And as the city grows, I think that’s exactly what people are searching for.”
