A ROADSHOW designed to attract and retain women in the building and construction industry has kicked off in Ipswich, aiming to reach communities across Queensland.
The 2025 Awesome Women in Construction (AWIC) Roadshow launched at The Industry School in Ipswich, where students had the opportunity to engage with industry leaders and explore pathways into construction.
AWIC founder and Ipswich local Amanda Bulow said the roadshow continued to grow each year, strengthening its impact.
“It is a great opportunity to connect with the students and support them on their journeys,” Ms Bulow said.
“This year, as the roadshow increased in size, we will visit The Industry School twice.”
The first session engaged 24 Year 10 students, including nine females, while a second session hosted 28 Year 11 and 12 female students.
“One standout student had already started her diesel mechanic apprenticeship, showcasing the potential of young women breaking barriers and pursuing careers in traditionally male-dominated fields,” Ms Bulow said.
The event focused on mentorship as a key factor in retaining women in building and construction.
Industry leaders shared experiences, offered advice, and provided valuable connections to support students entering the field.
Participating businesses included Amanda Bulow Consulting, Nicola Hill (Hill Crew Work Stores), Wayne Poole Building Industry Training RTO# 40785, Jessica Bischel (2024 AWIC Outstanding Woman in Trade Award winner and carpenter) and Kim Allen (CRA Construction).
Ms Bulow emphasised the importance of visible female role models in shaping the next generation of tradeswomen.
“These business people and leaders shared their personal journeys and demonstrated the many paths to success within the construction industry,” she said.
AWIC, founded in 2017, has been a driving force in building and construction, expanding nationally to support more women.
However, Ms Bulow highlighted that while attracting women to construction was crucial, retaining them was just as important.
“The construction industry continues to face a critical skills shortage, and retaining women in the workforce is essential to meeting the sector’s long-term needs,” she said.
“By fostering a more inclusive and empowering environment, the industry can benefit from a broader pool of talent and innovation.”

