IPSWICH’S evolution from regional centre to thriving city took another decisive step forward last week, with the announcement that global hospitality brand Hilton will partner with Ipswich Hotel Group Pty Ltd to deliver a Hilton Garden Inn in the heart of the city.
Set to rise on vacant Ipswich City Council owned land on Ellenborough St – adjacent to the award-winning Nicholas Street Precinct – the seven-storey, 160-room hotel is being widely welcomed by local business owners as a long-awaited vote of confidence in the city’s future.
The $53 million development will introduce Hilton Garden Inn’s contemporary design and signature “Brighthearted” hospitality to Ipswich ahead of the Brisbane 2032 Olympic and Paralympic Games.
Construction is expected to begin in late 2026, employing around 150 workers, with completion forecast for late 2028.
For many local operators, the announcement confirms what they already know: Ipswich is no longer a sleepy stopover, but a city coming into its own.
Tyrone Dodds, Director of Property & Business Development at HOYTS Group, said it was great to see further investment in the city.
“It’s something we have been pleased to be part of,” Mr Dodds said.
Lauren Robbins, co-owner of The Rusty Nail in the Nicholas Street Precinct, said the hotel reflects the reality of Ipswich’s rapid growth.
“The appeals of Ipswich as a ‘small country town’ are no longer realistic. We are a vibrant and booming city which deserves the facets of one.”
For others, optimism is paired with caution.
Local hospitality icon and UB’s Diner owner Danny Ungermann said accommodation in the CBD has been overdue, but hopes the development strengthens rather than dilutes Ipswich’s character.
“What makes Ipswich unique and a place to visit is its uniqueness and heritage,” he said.
“Making way into franchise-based business doesn’t make the city shine. I hope it lets us shine.”
That balance between growth and identity is also front of mind for café owner Lorisha Reddy of The Coffee Exchange Express on Bell St, who sees a clear economic upside if visitor movement flows beyond the immediate precinct.
“More guests staying in town means increased spending at cafés, restaurants, retail stores and local services.”
For many locals, this announcement represents a statement of intent: that Ipswich is ready to welcome the world – on its own terms.
