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Local Ipswich News > Blog > Local Real Estate > What today’s buyers want in their property
Local Real Estate

What today’s buyers want in their property

Steph Marshall
Steph Marshall
Published: July 11, 2026
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KEYS TO SUCCESS: When selling your home, the most effective improvements are often the simplest.
KEYS TO SUCCESS: When selling your home, the most effective improvements are often the simplest.
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Harcourts Wellington Point

IF there is one question I get asked regularly, it’s whether rising property prices and affordability pressures are changing what buyers want.

The answer is yes, but perhaps not in the way many people think.

While buyers are becoming more flexible on cosmetic finishes and minor imperfections, there are still certain features they simply refuse to compromise on.

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Location remains a major factor, but equally important are things like land size, functionality and the overall liveability of a home.

Today’s buyers are looking beyond luxury upgrades and focusing on practicality.

They want homes that work for modern family life, with multiple living areas, good storage, secure parking and spaces that can adapt as their needs change.

Lifestyle is also playing a much bigger role in purchasing decisions than ever before.

Many buyers are choosing the area specifically for the lifestyle it offers.

They are looking for easy access to the waterfront, parks, walking and cycling tracks, quality schools, cafes and community facilities.

Increasingly, buyers are asking not just where a property is located, but what kind of lifestyle it can provide.

One of the strongest trends I continue to see is the demand for flexibility within the home.

Working from home has fundamentally changed buyer priorities.

Dedicated home offices are still highly sought after, but more broadly, buyers want spaces that can serve multiple purposes.

Floorplans have become more important than simple bedroom counts, with buyers looking for separation between work and family life.

Reliable internet connectivity is also something that comes up far more often than it did a few years ago.

For many professionals working remotely, fast and dependable internet is now considered an essential utility.
Outdoor living remains another key priority.

At the same time, buyers want outdoor spaces that are easy to maintain.

Energy efficiency has also moved from being a bonus feature to a major selling point.

Different buyer groups are naturally prioritising different things.

First-home buyers remain focused on affordability and future growth potential.

Families are looking for space, school catchments, multiple living zones and homes that will meet their needs for the next decade.

Downsizers, meanwhile, are seeking low-maintenance, single-level living without sacrificing quality or convenience.

For homeowners considering selling, presentation continues to matter enormously.

The most effective improvements are often the simplest.

Improving street appeal through fresh paint, land-scaping and general maintenance can make a significant difference to first impressions.

Most importantly, sellers should focus on creating functional and flexible spaces that help buyers imagine themselves living in the home from day one.

Ultimately, today’s buyers are looking for homes that are practical, adaptable and easy to enjoy.

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