Sell before Christmas or wait for the New Year: it’s decision time

As the holiday season approaches, many homeowners face the question: should you sell before Christmas or wait until the new year?

While there are advantages to each approach, every property is unique, and so are the circumstances of each seller.

The decision to sell should be based on what’s right for you rather than market assumptions – there’s no magic crystal ball to predict exactly who will be looking or when. Here’s a closer look at each option to help you make the best choice for your situation, with the support of a good agent who can guide you through this journey.

SELLING BEFORE CHRISTMAS

PROS:

1. Limited competition: Many homeowners choose not to list in December, which can mean fewer properties on the market. This limited competition could make your home stand out more and attract serious buyers.
2. Motivated buyers: Those who are looking at this time of year tend to be highly motivated – whether they’re aiming to settle into a new home by the start of the year or are driven by a need to relocate.
3. Emotional purchases: The holiday season often brings about a feeling of “new beginnings”, and buyers may be willing to act quickly to secure a property.

CONS:

1. Holiday distractions: With the holiday rush, both buyers and sellers can have busy schedules that may slow down the process, and agents and inspectors might have limited availability.
2. Less attention from buyers: Some buyers might be preoccupied with holiday plans and may hold off their search until after the new year, resulting in lower demand.

WAITING UNTIL THE NEW YEAR

PROS:

1. New year, new buyers: January is typically when new buyers enter the market, often motivated by new year’s resolutions and a desire for change. Listing then could mean tapping into this wave of fresh interest.
2. More time for preparation: The holiday downtime can give you time to ensure your property is ready to shine. This might include final touch-ups, repairs, or staging, which can help attract a wider range of buyers.
3. Focused marketing efforts: With a renewed marketing budget and an influx of motivated buyers, agents can run stronger campaigns that reach a broader audience after the new year.
   

CONS:

1. Increased competition: The new year is a popular time for sellers to list, which can mean more properties vying for attention. This added competition may impact visibility and buyer interest.
2. “Just looking” buyers: The new year might bring in curious buyers who aren’t quite ready to commit, leading to more open houses but fewer serious offers.

HOW TO MAKE THE RIGHT CHOICE FOR YOU

Ultimately, it’s about what works best for your own timeline, needs, and goals. A skilled agent will help you navigate the options and ensure your home reaches the right buyers at the right time. While market conditions can guide you, your individual circumstances and preferences should come first.

CONSIDER:

• Personal timing: If you need to move by a specific date or have other personal factors driving your sale, follow a timeline that works for you.
• Presentation prep: If you want to spend extra time preparing your home for the market, waiting until the new year may give you that window.