Drive.com
THE reborn Smart brand has announced close to 500 electric vehicle sales in Australia during 2025, marking the first time official sales figures for the marque have been disclosed locally.
A Smart spokesperson confirmed to Drive that the brand delivered “just under” 500 vehicles to customers last year, excluding a small number of demonstrators registered for road use.
The figure adds to approximately 30 deliveries completed in late 2024, when Smart recommenced Australian sales after an absence of almost a decade.
Despite the modest volume, Smart says it is satisfied with its performance, noting it currently operates with just two models and three dealerships nationwide.
Smart returned to Australia in late 2024 under a joint venture between long-time parent Mercedes-Benz and Chinese automotive giant Geely. Local distribution is handled by LSH Auto, which sells the vehicles through its Sydney, Melbourne and Brisbane showrooms.
The brand’s Australian line-up consists solely of the Smart #1 and the larger, coupe-styled Smart #3, both offered with rear-wheel drive or Brabus all-wheel-drive performance variants.
According to Smart Australia spokesperson John Kananghinis, early sales were heavily weighted toward the #3 and the higher-priced Brabus models. However, the mix has since stabilised at approximately 60 per cent #3 and 40 per cent #1.
With its 2025 total, Smart ranks as Australia’s 22nd-largest electric-vehicle brand, finishing ahead of Deepal (481 units) and Leapmotor (409 units), but behind Ford (577) and Skoda (635 units).
Sales volumes place Smart close to its mechanically related sibling, the Zeekr X (665 units), although well below high-profile rivals such as the Volvo EX30, which recorded more than 1200 deliveries.
Mr Kananghinis said Smart had deliberately avoided setting ambitious public sales targets.
“It’s always a balance between volume and profitability,” he said.
“With a small line-up, limited dealer network and a premium position, we’re comfortable with the volume being achieved.”
Smart expand its Australian range in mid-2026 with the arrival of the #5, a larger electric SUV positioned as a rival to the Tesla Model Y.
While Smart’s Australian presence remains small, the brand believes its measured, low-risk approach places it on firmer footing than some new EV entrants.
