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Reading: Shoppers just love smiling Bruce
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Local Ipswich News > Blog > Business > Shoppers just love smiling Bruce
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Shoppers just love smiling Bruce

Local Ipswich News
Local Ipswich News
Published: December 14, 2022
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Shoppers just love smiling Bruce
THANKS BRUCE: Vinnie Spinks with daughter Odilia gets a helping hand from Cole’s friendliest staff member in Australia, Bruce Craig-Williams.
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WHEN you turn 60 plus and you have a history of physical and medical issues your hopes of getting a job diminish rapidly.

Thagoona resident, Bruce Craig-Williams discovered that when he started putting out his regime to major companies such as Bunnings, Woolworths and Coles a few years ago at age 62.

He had a long successful work record behind him in telecommunications and had even once worked for Coles many years ago.

Bruce didn’t try to butter up his applications and went out of his way not to hide any facts from his potential new employees.

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He noted on his applications that he’d had two knee replacements and had some major heart issues over the years.

There is no doubt the difficulty in companies getting committed staff in recent times played a role in him finally getting a call from Coles and for the past 18 months has been helping customers at the self service checkouts.

Whoever made the decision to hire him should now be taking a bow because Bruce has just been honoured by Coles nationally as the most complemented member amongst their 100,000 service team.

Bruce’s love for people is on show every day as hundreds pour through the Cole’s Yamanto self-service counters.

As Vinnie Spinks commented when asked to pose for a picture with the humble award winner, “a photo with Bruce, yeah sure, he’s a good egg.”

Bruce said he loves his job which he says simply entails meeting people with a smile and a helping hand every day.

“I live each day to the fullest, not just at the store, but everywhere,” he said.

“When I finally take my last breath I want to know my life was fully expended and doing people a good turn is just part of it,” he said.

Bruce is not just Coles’ favourite team-member he is also a perfect example of someone who treats life and others in the manner we all should subscribe to.

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