IPSWICH is riding a wave of tourism growth, with major events, rising day-tripper numbers and increasing international interest cementing the city’s status as one of South East Queensland’s fastest-growing destinations.
Figures show day trips to Ipswich have jumped 15.3 per cent year-on-year, with close to 1.5 million visits recorded, the highest level since the pandemic.
The surge comes as Queensland records a tourism boom welcoming 2.4 million international visitors in the year to December 2025 and generating $7.5 billion in spending.
A major contributor to Ipswich’s recent success has been the record-breaking return of CMC Rocks, held in the region last month.
The internationally recognised country music festival drew massive crowds, with organisers reporting one of the biggest attendances in the event’s history.
The multi-day festival not only brought thousands of music fans to Ipswich but also delivered a significant boost to local businesses.
Visitors travelled from across Australia and overseas, reinforcing Ipswich’s growing reputation as a destination capable of hosting major events on a national and international scale.
Ipswich Mayor Teresa Harding said the event highlighted the city’s ability to attract large-scale tourism.
“The number of day-trippers coming to Ipswich is really encouraging,” Cr Harding said.
“Ipswich is a vibrant, accessible and scenic city, offering everything that visitors could want from a short break or day trip.”
The statewide tourism surge has been driven by strong demand from key international markets including New Zealand, China, the United Kingdom, Japan and the United States, alongside a booming domestic travel market worth $36.9 billion.
That momentum is flowing directly into Ipswich, where visitors are increasingly drawn to its mix of heritage experiences, nature-based attractions and a revitalised city centre.
From scenic drives through historic towns such as Marburg and Rosewood to boutique shopping in the Top of Town and dining in the Nicholas Street Precinct, the city is appealing to a broad range of travellers.
Upcoming additions, including a new HOYTS cinema and entertainment hub in the Venue building, are expected to further strengthen Ipswich’s tourism offering.
International tourism is also growing locally, with visitor spending in Ipswich reaching $45 million – 7.5 per cent above pre-pandemic levels.
New Zealand remains the city’s leading overseas market, with increasing numbers of visitors from across Asia.
Cr Harding said the success of events like CMC Rocks demonstrates Ipswich’s growing role in Queensland’s tourism landscape.
“Tourism is a crucial driver of the Ipswich economy and a key focus for council,” she said. “Our city is flourishing.”
